Health and Safety Executive
The Health and Safety Executive asked us to create an animation to engage small and medium-sized enterprises with health and safety issues. The aim was to motivate small businesses to take action, with the message that health and safety matters to every business and doesn’t have to be costly or complicated. HSE also wanted audiences to be aware of HSE and that it’s there to provide advice and guidance on health and safety.
As the target audience was small businesses, we didn’t want the animation to feel too corporate. To ensure this we used vibrant colours and a friendly voiceover talking directly to the audience. We showed a character voicing doubts and questions about health and safety, focusing on his facial expressions and work interactions to make him relatable. Simple, clear graphics and a short overall length keep the animation punchy and inspiring.
Government Property Agency
GPA approached us to create a visual illustration of smarter working scenarios and principles within the Civil Service. The picture had to work for online and print purposes, for an audience of public sector senior leaders, management and employees. We were to include variety of locations where staff can work, such as offices, homes and coffee shops, to convey the message of Smarter Working.
We developed a multi-layered environment of workspace layouts, featuring scenes of collaboration and technology capability. The characters and objects in the scene are 2D for a consistent and contemporary graphic style, using colours from the Smarter Working campaign palette. We introduced subtle movements including stopping and starting the bus and train, and lightly blowing the trees in the wind.
Ministry of Justice
Ministry of Justice asked us to create a set of animations for social media to inform the public about a consultation on the laws around coroners investigating stillbirths. As this is a highly sensitive topic, the visuals had to be gentle at the same time as persuading people to submit their views.
We took a calming approach, using warm pastel colours. Hand-folded origami shapes of a dove and a rose were used to show fragility, care and attention, placing an emphasis on humanity. The origami is overlaid with animated lines and a looping font – together forming a bigger picture.
Teacher Recruitment and Retention Strategy
Department for Education
DfE asked us to create an animation to succinctly explain their Teacher Recruitment and Retention Strategy for their social media audience across YouTube, Facebook and Twitter. It was important for the animation’s message to be clear and easy to understand, as their main target audience would be teachers, who are often busy and use social media while on the go.
We used bright, happy graphics and an inspiring voiceover to give the feel of a positive future. Text provides details about the strategy, and key words are highlighted for emphasis. We also created icons for the four main points to make them clear and memorable. Fun, playful pieces of animation, such as the rocket, keep viewers engaged while they’re receiving information.