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Branding

Brand identity

Office for Veterans’ Affairs
  • Examples of how the OVA branding will work on Twitter.
  • Suite of icons created for the new office for veterans branding.

The challenge

The Office for Veterans’ Affairs was set up in 2019 and aims to make the UK the best place in the world to be a veteran. We were asked to create a brand identity to help unlock their ambition and build brand recognition. The brand needed to resonate with their staff and partners as well as the veterans they support.

Our solution

We created a vibrant and emotive brand that smashes stereotypes and recognises the unique contribution veterans make to society. Photography and bright block colours give the brand a modern and engaging look, while simple icons, textured typography and a unified tone of voice all bring a human touch.

Oxford-Cambridge Arc

Ministry of Housing, Communities and Local Government
  • The Oxford-Cambridge Arc logo which shows two interlocking blue and green circles. The blue represents Oxford and the green, Cambridge.
  • A map of the Oxford-Cambridge arc showing all the towns and cities involved, from Peterborough in the North to High Wycombe in the south. The poster says: Investing to accelerate prosperity for all. Building better and beautiful places to live and work. Delivering net zero by 2050 and connecting people, businesses and places.
  • A screenshot of a Tweet from the Ministry of Housing, Communities and Local Government announcing the launch of the Oxford-Cambridge Arc Spatial Framework
  • The font page of a leaflet thats says: Planning for sustainable growth in the Oxford-Cambridge Acr, next to the open leaflet with text and diagrams with a heading that says: How we will develop the Spatial Frameword.

The challenge

The Oxford-Cambridge arc is a globally significant area, home to scientific innovation and economic opportunity. Investment is transforming the arc into a world-class economic hub and a beautiful place to live and work. We were asked to create a brand for the arc that conveys a sense of national pride, evokes innovation, and shows collaboration between government, businesses and the local economy.

Our solution

We designed a professional, flexible brand that captures the potential of the Ox-Cam arc across social media, policy papers and an animation. The central graphic device consists of an abstract O and C which form a lightburst shape. It is combined with a map graphic which represents important locations in the Ox-Cam arc and highlights the connections and opportunities that will lead the arc into the future.

Rebrand

Emergency Services Network
  • A double-page spread of the ESN booklet showing the brand typography and colour palette, alongside the front cover.
  • A series of pages from the brand guidelines outlining the logo, logo placement, typography, colour palette, charts. photography and design examples.
  • Two posters that reflect the ESN branding.

The challenge

The Emergency Services Network is a new critical communications system that will be used by over 300,000 emergency service workers in Great Britain, including ambulance and fire and rescue teams. We were asked to create a simple, digital-focused brand to ensure the system is easy and intuitive to use in high-pressure situations.

Our solution

The simple brand focuses on the Emergency Services Network’s role in keeping workers connected. Straight lines and rounded shapes join up to represent direct communication and teamwork. This uncluttered approach means that users can navigate and find information quickly, supporting their life-saving work.

Brand refresh

Office for Nuclear Regulation
  • Mock-up front covers of the ONR’s Corporate Plan and Strategy documents. They include photographs of people at a power station against brightly coloured backgrounds. A third mock-up shows the brand typography and colour palette range.
  • An orange banner outlining one of the ONR’s values. It reads, ‘Supportive: we care about each other and the work that we do’.
  • The full set of icons in brand colours.
  • A green poster outlining one of the ONR’s values. It reads, ‘Accountable: we do what we say we are going to do and take responsibility for our own actions and behaviours’. Alongside is a double-page spread of the ONR’s mission, vision, values and strategic themes.

The challenge

Following our successful rebranding for ONR in 2016, we were asked to refresh the brand in order to reflect ONR’s new five-year strategy and strategic areas. We needed to convey the same personal approach and sense of pride in ONR’s long history of maintaining a safe nuclear industry, while also bringing a new energy to the brand that would work across both print and digital.

Our solution

We provided a new look and feel alongside comprehensive brand guidelines to signal a new chapter for ONR. We designed icons for the four strategic areas and updated the font, mission and values statements, and office stationery. An extended colour palette accommodates both formal corporate reports and vibrant creative materials, ensuring the brand makes an impact in print and digital formats.

SpaceUK magazine

UK Space Agency
  • The SpaceUK magazine contents page on an iPad screen. It is illustrated with photographs tinted blue, turquoise and purple, divided by diagonal lines.
  • The cover of SpaceUK magazine is shown on the screen of an iPad, against a blue background.
  • A print spread showing an article titled 'Down to Earth with Tim Peake'. There is a photo on the right-hand page of Tim Peake and another man in a spacecraft.
  • The Space UK magazine contents page is shown on the screen of a Mac, against a blue background.

The challenge

We worked with the UK Space Agency to refresh their brand. They asked us to apply this brand to their magazine, SpaceUK, which provides sector news and educational material for a public audience. It was important to find creative ways to engage and reach new audiences.

Our solution

Space is all about discovery and we wanted this to be reflected in the design. The bright colours and angular shapes bring the magazine to life. The new digital version is fully interactive so readers can immerse themselves in the images and articles in a new and exciting way.

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