WWW.DESIGN102.CO.UK uses cookies which are essential for the site to work. We also use non-essential cookies to help us improve our digital services. Any data collected is anonymised. By continuing to use this site, you agree to our use of cookies.

Skip to content

Branding

______________________________________________________________________________________________________

SpaceUK magazine

UK Space Agency

The challenge

We worked with the UK Space Agency to refresh their brand. They asked us to apply this brand to their magazine, SpaceUK, which provides sector news and educational material for a public audience. It was important to find creative ways to engage and reach new audiences.

Our solution

Space is all about discovery and we wanted this to be reflected in the design. The bright colours and angular shapes bring the magazine to life. The new digital version is fully interactive so readers can immerse themselves in the images and articles in a new and exciting way.

______________________________________________________________________________________________________

Rebrand

Office for Nuclear Regulation

The challenge

ONR asked us to create a new look for their brand to raise their internal profile and engage staff across their 3 sites. The branding had to convey a sense of pride based on ONR’s long history of regulating and maintaining a safe nuclear industry.

Our solution

We brought a personal approach to the brand by putting people at the centre of the design. Vibrant colours bring new energy to a specialist field and make the monochrome cut-out photography stand out. Important messaging is framed by the simple rectangular shape.

______________________________________________________________________________________________________

Institute for Apprenticeships

Department for Education

The challenge

To support the government drive to promote and establish apprenticeships as alternatives to university education, DfE set up a regulator for apprenticeships to ensure excellence across the board. The branding needed to be authoritative, projecting the Institute’s rigour, and able to stand the test of time.

Our solution

Our branding highlighted the achievement and attainment of apprentices. The star logo can be seen as a mark of excellence and can also be seen as a flower, suggesting the Institute’s role in helping to nurture quality and support growth in  the sector.

______________________________________________________________________________________________________

LocatED

Department for Education

The challenge

LocatED was established by DfE as a publicly-owned property company, working to buy and develop sites to be used as schools. DfE didn’t want the brand to look like a Civil Service entity, so we had plenty of freedom to be creative.

Our solution

The logo we created is inspired by floor plans. The two colour shapes emphasise the dual meaning of LocatED as well as suggesting dual-purpose spaces, something the project is keen to make use of. We steered away from primary colours often used in the construction industry.

______________________________________________________________________________________________________

#TeamScience

Science and Technology Facilities Council

The challenge

STFC approached us to design a campaign to get children interested in pursuing science subjects at school. Their research had shown that while children thought science could be fun, they were put off by the belief that studying science inevitably led to tedious lab-based work.

Our solution

Our campaign presented a world of science without stereotypes, drawing attention to the many kinds of careers studying science can lead to. To foster engagement we made the campaign a ‘team’ – something that children could really get behind and support.

______________________________________________________________________________________________________

Next Sprint

Department for Work and Pensions

The challenge

DWP asked us to design event branding for their Next Sprint event – a one-day symposium that would bring together innovators and thought leaders from across the technology industry. The event would highlight DWP’s vision of becoming a world-class public service provider.

Our solution

We wanted the branding to convey the fast pace of change in the technology industry and make the event collateral feel very modern. To do this we designed a flexible pattern system and executed it in a bold and bright colour palette, using shapes inspired by coding language.

______________________________________________________________________________________________________

Principia

UK Space Agency

The challenge

In December 2015, UK astronaut Tim Peake embarked on a 6-month mission to the International Space Station. The ‘patch’ for the Principia mission was designed by a competition winner, but we were asked to create the rest of the branding to raise awareness and build anticipation in the lead up to the launch.

Our solution

We were inspired by Newton’s Principia Mathematica, from which the mission takes its name. We repurposed Newton’s technical drawings to be used as overlays or holding shapes for images. The result was a clean and modern brand that encompasses the scientific developments of the past and those to come.

Great work starts with a conversation

Get in touch