Know Your Fuel
Department for Transport
We were asked to brand a new fuel labelling campaign for use at petrol stations around the UK. All fuel labels in the country were being updated to show the % of renewable fuels contained in petrol and diesel. It was crucial that consumers understood that, while the labels were changing, the fuel would stay the same.
We created a bold route under the ‘know your fuel’ statement, with a bright colour palette to catch the eye. The 3D fuel pump graphics make it instantly clear where customers can expect to see the changes. It’s wrapped up with positive messaging to reassure customers, displayed on posters, stickers, leaflets and online.
Future Shared Services
Government Shared Services
We were tasked with creating a rich picture to explain the future of shared services in government, and highlight how the changes will benefit staff. The benefits include efficiency, saving money, automation, user support and on-the-go working.
We held a brainstorm with the client to get the important information, then translated their vision into a graphic mix of urban, commuter and home environments. The intricate detail shows users how tech, communication and interaction will look in future.
Engineering and Physical Sciences Research Council
We were asked to design two fun and engaging web-based illustrations that communicate the breadth and impact of EPSRC’s portfolio. The illustrations had to show the range of sectors and public-facing areas that their research impacts and influences.
We used a combination of drawing, graphics and photography to show a variety of everyday scenes and the evolving technology that affects them. With research and mapping, we brought the client’s wishlist to life with a colourful composition that’s full of detail.
Ministry of Justice
MoJ wanted to reach out to young people in schools so they would consider working for the Civil Service in the future. It was our job to put MoJ on the radar, celebrating the diverse range of people who work there and challenging stereotypes about what the Civil Service is like.
We focused on 6 employees in different areas of MoJ, all with a different story to tell. We spent a day filming with each character to create individual videos and a combined one. A fun and bright illustrative style was developed to appeal to the audience and draw attention to the many skills that can be utilised working for MoJ.
5p bag charge
Department for Environment, Food and Rural Affairs
In 2014, Defra introduced a 5p bag charge for large retailers to help reduce the impact of plastic bags on the environment. Our brief was to raise awareness so shoppers would be prepared and accept the change in advance.
Simplicity was key since the campaign had to be understood by all. Our design used an image of a carrier bag to act as a reminder and as a holding device for messaging. The green colour used to emphasise key works reinforced the campaign’s environmental aims and the typeface was specially selected for readability with rounded characters which felt friendly, positive and approachable.