Institute for Apprenticeships

Department for Education

The challenge

To support the government drive to promote and establish apprenticeships as alternatives to university education, DfE decided to set up a regulator for apprenticeships to ensure excellence across the board. The branding needed to be authoritative, projecting the Institute’s rigour, and able to stand the test of time.

Our solution

Our branding highlighted the achievement and attainment of apprentices. The star logo can be seen as a mark of excellence and can also be seen as a flower, suggesting the Institute’s role in helping to nurture quality and support growth in  the sector.

Project summary

Department for Education
Create a brand that would present the Institute as the regulator to ensure high-quality apprenticeships
The education sector, employers and apprentices
Spring 2017
Brand guidelines, certificate template, notebooks

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