LocatED

Department for Education

The challenge

LocatED was established by DfE as a publicly-owned property company, working to buy and develop sites to be used as schools. DfE didn’t want the brand to look like a Civil Service entity, so we had plenty of freedom to be creative.

Our solution

The logo we created is inspired by floor plans. The two colour shapes emphasise the dual meaning of LocatED as well as suggesting dual-purpose spaces, something the project is keen to make use of. We steered away from primary colours often used in the construction industry.

Project summary

Client
Department for Education
Objective
Create branding for an education-focused public property company that looks independent and dynamic
Audience
Schools and construction industries
Launched
Spring 2017
Produced
Brand guidelines, social media assets, business cards, letter heads, slide packs

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