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National Inclusion Week

Office of the Public Guardian

The challenge

The Office of the Public Guardian asked us to create a video celebrating National Inclusion Week and inclusion generally at OPG. It needed to acknowledge all the issues, emotions and feelings related to the 9 protected characteristics of inclusion, and promote social mobility. For this video, we filmed at 3 OPG offices in Nottingham, Birmingham and London.

Our solution

We filmed a diverse group of staff holding up banners relating to their experience of inclusion at OPG. We used a plain white backdrop as we didn’t want to deter the viewers’ attention from the text. Using uplifting, vibrant music and snappy intercuts of individuals and groups, we wanted to create a video with a feel-good tone to highlight the positive effects of inclusivity.

A side view of two Design102 videographers behind a camera. They are looking upwards, working out the best shot.
A videographer talks to one of the video’s subjects on set and shows him where to stand.
  • A video still of woman and a man holding a banner together reading 'I can be open about my mental health.' They are laughing.
  • A still of a man holding a banner that reads 'I have role models I can relate to.' There are two women either side of him.
  • Four OPG staff hold a banner reading 'We have different beliefs, but we have shared values.' One of the women wears a hijab.

Project summary

Client
Office of the Public Guardian
Objective
Celebrate National Inclusion Week and highlight the value of inclusion at OPG
Audience
OPG staff and social media audience
Launched
September 2019
Produced
Video
Awards
OPG’s inclusion campaign won the Comms2Point0 UnAward for Best Internal Comms

The impact

The campaign reached 90% of OPG staff (around 1,600 people) and received 2,000 external views in its first week, across Facebook, Twitter and LinkedIn.

The video has also been shared on communications, HR and D&I networks across government.

OPG won Best Internal Comms in the Comms2Point0 UnAwards for their inclusion campaign featuring this video.

I really enjoyed this video – what great way to get out such an important message!

Karen Murphy, OPG
A side view of filming. The videographers are on the left of the frame and the man they are filming stands on the right.
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