National Inclusion Week
Office of the Public Guardian
The challenge
The Office of the Public Guardian asked us to create a video celebrating National Inclusion Week and inclusion generally at OPG. It needed to acknowledge all the issues, emotions and feelings related to the 9 protected characteristics of inclusion, and promote social mobility. For this video, we filmed at 3 OPG offices in Nottingham, Birmingham and London.
Our solution
We filmed a diverse group of staff holding up banners relating to their experience of inclusion at OPG. We used a plain white backdrop as we didn’t want to deter the viewers’ attention from the text. Using uplifting, vibrant music and snappy intercuts of individuals and groups, we wanted to create a video with a feel-good tone to highlight the positive effects of inclusivity.
Project summary
- Client
- Office of the Public Guardian
- Objective
- Celebrate National Inclusion Week and highlight the value of inclusion at OPG
- Audience
- OPG staff and social media audience
- Launched
- September 2019
- Produced
- Video
The impact
The campaign reached 90% of OPG staff (around 1,600 people) and received 2,000 external views in its first week, across Facebook, Twitter and LinkedIn.
The video has also been shared on communications, HR and D&I networks across government.
I really enjoyed this video – what great way to get out such an important message!
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