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National Inclusion Week

Office of the Public Guardian

The challenge

The Office of the Public Guardian asked us to create a video celebrating National Inclusion Week and inclusion generally at OPG. It needed to acknowledge all the issues, emotions and feelings related to the 9 protected characteristics of inclusion, and promote social mobility. For this video, we filmed at 3 OPG offices in Nottingham, Birmingham and London.

Our solution

We filmed a diverse group of staff holding up banners relating to their experience of inclusion at OPG. We used a plain white backdrop as we didn’t want to deter the viewers’ attention from the text. Using uplifting, vibrant music and snappy intercuts of individuals and groups, we wanted to create a video with a feel-good tone to highlight the positive effects of inclusivity.

A side view of Design102 videographers Luis and Richmond behind a camera. They are looking upwards, working out the best shot.
Luis the videographer talks to one of the video’s subjects on set and shows him where to stand. Luis is holding the man’s banner.
  • A video still of woman and a man hold a banner together that reads 'I can be open about my mental health.' They are looking at each other and laughing.
  • A video still of a man holding a banner that reads 'I have role models I can relate to.' There are two women either side of him and they are all smiling.
  • Three women and a man hold a banner that reads 'We have different beliefs, but we have shared values.' One of the women is wearing a hijab.

Project summary

Client
Office of the Public Guardian
Objective
Celebrate National Inclusion Week and highlight the value of inclusion at OPG
Audience
OPG staff and social media audience
Launched
September 2019
Produced
Video

The impact

The campaign reached 90% of OPG staff (around 1,600 people) and received 2,000 external views in its first week, across Facebook, Twitter and LinkedIn.

The video has also been shared on communications, HR and D&I networks across government.

I really enjoyed this video – what great way to get out such an important message!

Karen Murphy, OPG
A side view of filming. The videographers are visible on the left of the frame and the man they are filming stands on the right.
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