StayWise is a campaign bringing together educational resources about the emergency services. The materials are used by educators and other professionals who work with children and young people. The Home Office asked us to rebrand the fire safety materials to make them more intuitive and effective. The brand had to convey the seriousness of the topic, while being entertaining enough to help children absorb the information.
We took a character-based approach to make storytelling a key part of the brand. The characters’ facial expressions and body language helps convey the information to children. In the activity book, friendly firefighters introduce children to educational games like ‘ladders and hoses’ and a wordsearch. We used bold colours and clear visuals throughout to help children understand how everyday objects and scenarios can become hazardous.
- Home Office
- Create a campaign to engage children and explain fire safety
- Schoolchildren and young people
- Storybooks, lesson plans, worksheets, wordsearches and mazes