#TeamScience

Science and Technology Facilities Council

The challenge

STFC approached us to design a campaign to get children interested in pursuing science subjects at school. Their research had shown that while children thought science could be fun, they were put off by the belief that studying science inevitably led to tedious lab-based work.

Our solution

Our campaign presented a world of science without stereotypes, drawing attention to the many¬†kinds of careers studying science can lead to. To foster engagement we made the campaign a ‘team’, something that children could really get behind and support.

Project summary

Client
Science and Technology Facilities Council
Objective
Get children excited about science
Audience
School children, particularly girls and those from ethnic minority backgrounds
Launched
Summer 2016
Produced
Campaign brand guidelines, Z-card handout, banners, social media assets, giveaways

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