LocatED was established by DfE as a publicly-owned property company, working to buy and develop sites to be used as schools. DfE didn’t want the brand to look like a Civil Service entity, so we had plenty of freedom to be creative.
The logo we created is inspired by floor plans. The two colour shapes emphasise the dual meaning of LocatED as well as suggesting dual-purpose spaces, something the project is keen to make use of. We steered away from primary colours often used in the construction industry.
We were tasked with creating a rich picture to explain the future of shared services in government, and highlight how the changes will benefit staff. The benefits include efficiency, saving money, automation, user support and on-the-go working.
We held a brainstorm with the client to get the important information, then translated their vision into a graphic mix of urban, commuter and home environments. The intricate detail shows users how tech, communication and interaction will look in future.
DWP asked us to design event branding for their Next Sprint event – a one-day symposium that would bring together innovators and thought leaders from across the technology industry. The event would highlight DWP’s vision of becoming a world-class public service provider.
We wanted the branding to convey the fast pace of change in the technology industry and make the event collateral feel very modern. To do this we designed a flexible pattern system and executed it in a bold and bright colour palette, using shapes inspired by coding language.
In December 2015, UK astronaut Tim Peake embarked on a 6-month mission to the International Space Station. The ‘patch’ for the Principia mission was designed by a competition winner, but we were asked to create the rest of the branding to raise awareness and build anticipation in the lead up to the launch.
We were inspired by Newton’s Principia Mathematica, from which the mission takes its name. We repurposed Newton’s technical drawings to be used as overlays or holding shapes for images. The result was a clean and modern brand that encompasses the scientific developments of the past and those to come.
We were asked to brand a new fuel labelling campaign for use at petrol stations around the UK. All fuel labels in the country were being updated to show the % of renewable fuels contained in petrol and diesel. It was crucial that consumers understood that, while the labels were changing, the fuel would stay the same.
We created a bold route under the ‘know your fuel’ statement, with a bright colour palette to catch the eye. The 3D fuel pump graphics make it instantly clear where customers can expect to see the changes. It’s wrapped up with positive messaging to reassure customers, displayed on posters, stickers, leaflets and online.
ONR asked us to create a new look for their brand to raise their internal profile and engage staff across their 3 sites. The branding had to convey a sense of pride based on ONR’s long history of regulating and maintaining a safe nuclear industry.
We brought a personal approach to the brand by putting people at the centre of the design. Vibrant colours bring new energy to a specialist field and make the monochrome cut-out photography stand out. Important messaging is framed by the simple rectangular shape.
We were asked to design two fun and engaging web-based illustrations that communicate the breadth and impact of EPSRC’s portfolio. The illustrations had to show the range of sectors and public-facing areas that their research impacts and influences.
We used a combination of drawing, graphics and photography to show a variety of everyday scenes and the evolving technology that affects them. With research and mapping, we brought the clients wishlist to life with a colourful composition that’s full of detail.
We worked with the UK Space Agency to refresh their brand. They asked us to apply this brand to their magazine, SpaceUK, which provides sector news and educational material for a public audience. It was important to find creative ways to engage and reach new audiences.
Space is all about discovery and we wanted this to be reflected in the design. The bright colours and angular shapes bring the magazine to life. The new digital version is fully interactive so readers can immerse themselves in the images and articles in a new and exciting way.
Ministry of Justice asked us to create a set of animations for social media to inform the public about a consultation on the laws around coroners investigating stillbirths. As this is a highly sensitive topic, the visuals had to be gentle at the same time as persuading people to submit their views.
We took a calming approach, using warm pastel colours. Hand-folded origami shapes of a dove and a rose were used to show fragility, care and attention, placing an emphasis on humanity. The origami is overlaid with animated lines and a looping font – together forming a bigger picture.