Video
Patient flow
NHS
The challenge
Design102 were asked by the NHS to create a series of films that showcased best practises in relation to the patient journey; from admission through to discharge. We filmed in three different hospitals, interview key personnel and film a pertinent B-roll to highlight each hospital’s unique approach to efficient patient flow. The films would then be viewed by other hospitals as an example of best practice in order to help improve their own procedures.
Our solution
For this case study we travelled to King’s Mill Hospital in Nottinghamshire, to discuss how they manage predictable events. We spoke to a wide variety of experts to present a cohesive and compelling success story in a way that would make other hospitals would want to follow their example. We filmed the B-roll in a dynamic documentary style to capture the energy of a busy hospital and the range of interviewees lends authenticity and drive to the piece.
Help for early years providers – Gross motor skills
Department for Education
The challenge
The Department for Education approached Design102 to make a video series centred around conversations between childcare providers, who would highlight the reforms to their early years foundation stage framework; known as EYFS. The videos would give early years providers the opportunity to see and hear how the changes can be put into practice and give them ideas of how to implement them in their own settings.
Our solution
For each of the case studies, the information was delivered through informal chats between education practitioners. In this case study, the focus was on physical exercise and play. By filming children interacting with large apparatus in a natural setting, we were able to capture moments of genuine emotion during the children’s play. We then used two down-the-lens interviews to bookend the video with clear takeaway messages.
Pubs Reopening
Health and Safety Executive
The challenge
With the country coming out of lockdown and the government keen to unlock businesses, Design102 were approached to create a series of videos highlighting new safety measures being implemented in various businesses, such as pubs, offices and hair salons. The videos needed to be instructional, presenting each safety precaution clearly so that they could be followed by employees and customers, while also giving the general public the assurance that it is safe to return to work or to just go out and have fun.
Our solution
For this case study we wanted to generate a buzz around pubs reopening, while also keeping messaging around COVID-19 precautions clear. The writing team created a concise script that was easy for viewers to follow. We used super-slow motion of fizzy drinks or cheese bubbling on pizzas in the oven to keep the visuals dynamic and juxtaposed these with longer tracking shots that mirrored the upbeat tempo of the music, while close ups of customers socialising with friends and family reflected the tagline: ‘Enjoy summer safely’.
Connections Campaign
Cabinet Office
The challenge
The Cabinet Office approached Design102 to create a video showcasing the benefits of the Union by celebrating great produce from across the UK. The film would be shot in multiple locations in England, Northern Ireland, Scotland and Wales. This was a particular challenge with COVID-19 restrictions, a very tight turnaround time and a final edit that would be around 20 seconds long. With so many moving parts, the production team needed to be organised, agile and very tenacious in order to meet the strict deadline.
Our solution
We wanted to capture the journey of British produce by focussing on the nation’s favourite, fish and chips. Fish caught in Devon and potatoes harvested in Scotland, coming together on the plate. One challenge was the length of deliverables. With such a short final product, it needed to be dynamic to showcase the journeys in a short space of time and to keep the core messages clear. Stylistically, we used a handheld documentary style and we managed to retain some of the longer drone shots that really exhibit the UK’s picturesque coastline.
National Inclusion Week
Office of the Public Guardian
The challenge
The Office of the Public Guardian asked us to create a video celebrating National Inclusion Week and inclusion generally at OPG. It needed to acknowledge all the issues, emotions and feelings related to the 9 protected characteristics of inclusion, and promote social mobility. For this video, we filmed at 3 OPG offices in Nottingham, Birmingham and London.
Our solution
We filmed a diverse group of staff holding up banners relating to their experience of inclusion at OPG. We used a plain white backdrop as we didn’t want to deter the viewers’ attention from the text. Using uplifting, vibrant music and snappy intercuts of individuals and groups, we wanted to create a video with a feel-good tone to highlight the positive effects of inclusivity.
DfT Apprenticeships
Department for Transport
The challenge
DfT commissioned us to create a video that raises the visibility of apprenticeships in the transport sector and challenges the perception that transport apprenticeships are only for young men in hard hats. With this in mind, we wanted to produce a video that illustrates diversity of apprentices in terms of gender and BAME backgrounds.
Our solution
Our main case study focused on Kimberley, a Chartered Surveyor Apprentice working on the London Underground. We filmed Kimberley during her workday to capture her working environment and interactions with colleagues. The video is B-roll-led, using dynamic shots to be visually engaging and show the variety of Kimberley’s role.
Ex-offender employment
Ministry of Justice
The challenge
Ministry of Justice asked us to showcase a success story from the Education and Employment Strategy, which encourages businesses to hire and train ex-offenders. Those who get a job after leaving prison are less likely to reoffend, and 92% of inclusive employers say that recruiting ex-offenders has helped their reputation. Our job was to capture these benefits in an emotionally compelling video.
Our solution
We interviewed Leigh, a cycle technician working at Halfords, about her experiences since leaving prison. She describes her positive step forward, accompanied by footage of her repairing a bicycle and chatting to customers. Light, positive music plays as Leigh’s manager praises her dedication and skill. After the video went live, 12 new businesses registered their interest, which will open up brighter futures for skilled people.
The Twinning Project
Ministry of Justice
The challenge
MoJ asked us to capture a sporting event at HMP Downview. The Twinning Project, set up by former Arsenal FC owner and vice chairman David Dein, pairs professional clubs with local prisons to use football as a catalyst for positive change. We knew the shoot would be a challenge, mainly because of restrictions of who could and couldn’t be filmed.
Our solution
Using clever editing and long lenses to focus on specific faces among the crowd, we managed to capture the atmosphere effectively. We focused on contributors and offenders interacting and enjoying the experience, using inspirational music to emphasise the positive message. The video also includes interviews with David Dein and former England star Alex Scott.
30 hours free childcare
Department for Education
The challenge
The Department for Education came to us to create a series of videos highlighting the advantages of 30 hours free childcare. We would speak to lower income families across the UK, with the aim of increasing applications from similar families who may benefit from the support. For this case study we travelled to Leeds to meet single mum Claire and her son JJ who use the service.
Our solution
We wanted to hear real stories from real people. Interviewing Claire at home made her feel relaxed and we were able to talk comfortably about how the childcare has benefited her and JJ. Filming ‘fly on the wall’ interactions allowed us to get very natural cutaways. We used animated text in a playful, colourful font, and a poppy colour grade to match the video’s look and feel with its positive message.
Every Day is Different
Department of Health and Social Care
The challenge
The Department of Health and Social Care asked us to produce a series of video case studies for their ‘Every Day is Different’ campaign to recruit more staff to the adult social care sector. The aim was to attract new people to the sector by promoting the difference care workers make to people’s lives, the variety of the role, and the opportunities for development and progression.
Our solution
We made a series interviewing care workers and residents in Albany House – a residential care home in Bognor Regis. The series includes a hero shot to introduce the contributors, and uses inspiring, uplifting music to accompany footage of staff carrying out their day-to-day activities in the home and local area. Two of the videos in the series were featured on BBC Breakfast.
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