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Video

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DfT Apprenticeships

Department for Transport

The challenge

DfT commissioned us to create a video that raises the visibility of apprenticeships in the transport sector and challenges the perception that transport apprenticeships are only for young men in hard hats. With this in mind, we wanted to produce a video that illustrates diversity of apprentices in terms of gender and BAME backgrounds.

Our solution

Our main case study focused on Kimberley, a Chartered Surveyor Apprentice working on the London Underground. We filmed Kimberley during her workday to capture her working environment and interactions with colleagues. The video is B-roll-led, using dynamic shots to be visually engaging and show the variety of Kimberley’s role.

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Ex-offender employment

Ministry of Justice

The challenge

Ministry of Justice asked us to showcase a success story from the Education and Employment Strategy, which encourages businesses to hire and train ex-offenders. Those who get a job after leaving prison are less likely to reoffend, and 92% of inclusive employers say that recruiting ex-offenders has helped their reputation. Our job was to capture these benefits in an emotionally compelling video.

Our solution

We interviewed Leigh, a cycle technician working at Halfords, about her experiences since leaving prison. She describes her positive step forward, accompanied by footage of her repairing a bicycle and chatting to customers. Light, positive music plays as Leigh’s manager praises her dedication and skill. After the video went live, 12 new businesses registered their interest, which will open up brighter futures for skilled people.

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The Twinning Project

Ministry of Justice

The challenge

MoJ asked us to capture a sporting event at HMP Downview. The Twinning Project, set up by former Arsenal FC owner and vice chairman David Dein, pairs professional clubs with local prisons to use football as a catalyst for positive change. We knew the shoot would be a challenge, mainly because of restrictions of who could and couldn’t be filmed.

Our solution

Using clever editing and long lenses to focus on specific faces among the crowd, we managed to capture the atmosphere effectively. We focused on contributors and offenders interacting and enjoying the experience, using inspirational music to emphasise the positive message. The video also includes interviews with David Dein and former England star Alex Scott.

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30 hours free childcare

Department for Education

The challenge

The Department for Education came to us to create a series of videos highlighting the advantages of 30 hours free childcare. We would speak to lower income families across the UK, with the aim of increasing applications from similar families who may benefit from the support. For this case study we travelled to Leeds to meet single mum Claire and her son JJ who use the service.

Our solution

We wanted to hear real stories from real people. Interviewing Claire at home made her feel relaxed and we were able to talk comfortably about how the childcare has benefited her and JJ. Filming ‘fly on the wall’ interactions allowed us to get very natural cutaways. We used animated text in a playful, colourful font, and a poppy colour grade to match the video’s look and feel with its positive message.

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Every Day is Different

Department of Health and Social Care

The challenge

The Department of Health and Social Care asked us to produce a series of video case studies for their ‘Every Day is Different’ campaign to recruit more staff to the adult social care sector. The aim was to attract new people to the sector by promoting the difference care workers make to people’s lives, the variety of the role, and the opportunities for development and progression.

Our solution

We made a series interviewing care workers and residents in Albany House – a residential care home in Bognor Regis. The series includes a hero shot to introduce the contributors, and uses inspiring, uplifting music to accompany footage of staff carrying out their day-to-day activities in the home and local area. Two of the videos in the series were featured on BBC Breakfast.

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