Voter ID pilot
Cabinet Office asked us to create branding to pilot an awareness campaign encouraging eligible voters to bring ID to the polling station. The independent report ‘Securing the ballot: review into electoral fraud’ had recommended that electors should produce personal identification before voting at a polling station.
Our campaign made the point clear: you now need to bring ID to vote. Following extensive audience testing, we used friendly illustrations to create a positive and accessible look with the required ID document at the forefront. Simple, memorable instructions assert the actions local people needed to take to vote.
The campaign was a huge success and even increased the vote in some areas.
- Cabinet Office
- Encourage eligible voters to bring ID to the polling station in local elections
- Eligible voters in Woking, Watford, Gosport, Bromley and Swindon
- Spring 2018
- Campaign branding, banners, social media assets, outdoor posters